As a marketer, it's essential to track where your leads are coming from so you can understand what's working and what isn't. UTM parameters are the perfect way to do this. UTM parameters are tags that you can add to your URL that provides extra information about the lead. For example, you can add utm_source to indicate where the lead came from (e.g., Google, Facebook, etc.). Clear Ring automatically reveals the source although UTM parameters are a great way to add extra information to your leads. You can then use this additional data to filter your reports.
Clear Ring records the following UTM parameters automatically
- utm_source
- utm_medium
- utm_campaign
- utm_term
- utm_content
This data is essential for understanding which marketing channels are working and which ones aren't. By tracking and filtering your traffic by UTM data, you can make better decisions about where to allocate your marketing budget. As a result, you'll be able to generate more leads and conversions, and grow your business more effectively.
Want to start tracking your leads like a pro? Sign up for a free trial of Clear Ring today. We’ll show you how to use UTM parameters to track the source of every one of your leads. With this data, you can pinpoint what marketing campaigns are working and which ones need some improvement. Stop guessing where your leads are coming from - get started with Clear Ring today!
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